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In the mid-90s Bad Boy expanded to all mainstream sports including football, NASCAR, and baseball players. The brand made the cover of USA Today in 1994 after sending a “Bad Boy On Strike” shirt to every player during the MLB players strike.

At the same time, Bad Boy began working with Rickson Gracie to put on Brazilian Jiu Jitsu seminars which evolved in to a full-fledged Vale Tudo team featuring Wallid Ismail, Renzo Gracie, and Fernando Yamasaki. The team expanded by supporting young fighters in tournaments Like Mark Kerr and Antônio Rodrigo Nogueira before they made it to Pride or the UFC.

Gird List

  • £19.99 £15.99

    Spec:- 53% Polyester,- 47% Cotton,- Crewneck,- Gel printed design,- Machine washable.As part of the newest edition of lifestyle tees, the Champion Tee is ideal for daily leisurewear.The Champion Tee features the famous Eyes...


  • £19.99 £15.99

    As part of the newest edition of lifestyle tees, the Focus Tee is ideal for daily leisurewear.The Focus Tee features the famous Eyes logo displayed across the chest in quality print which will not crack, fade or peel. The...


  • £48.99 £38.99

    Introducing the all new Bad Boy Duffle Bag, made from the highest quality polyester, the bag is tear-resistant for long lasting quality and durability. This new practical bag from Bad Boy is a must have for all fighters,...


  • £29.99 £19.99

    Bad Boy's 'One Life One Style' range brings with it the brand new Half Zip Top, designed to be worn both casually as everyday wear and in training for all MMA athletes. This hoodie is perfect for you to chill out in, made...


  • £24.99 £17.99

    The next generation in Compression wear following on from the revolutionary Bad Boy Sphere range. Bad Boy’s Honour line is designed for high intensity martial arts training but can also be work for cycling, running,...


  • £37.99 £24.99

    The Bad Boy Fitness range is designed for high intensity training and sports including weightlifting, cycling, running, martial arts and gymnastics. Every element of the Onyx line from the Bad Boy Fitness Range is designed...


  • £34.99 £24.99

    The Bad Boy Fitness range is designed for high intensity training and sports including weightlifting, cycling, running, martial arts and gymnastics. Every element of the Onyx line from the Bad Boy Fitness Range is designed...


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